Your customers haven’t stopped looking for you — they’ve just stopped Googling.
They’re asking ChatGPT. They’re asking Siri. They’re asking Google’s AI Overview, Perplexity, and whatever voice assistant is in their car. The question is exactly the same — “who should I call?” — but the answer no longer comes from page one of Google. It comes from whatever the AI decides to say.
Someone in your city is asking right now. The assistant is answering with one name. Find out whether it’s yours — before your next customer does.
Where you rank. Who gets named instead. The scorecard. The numbers below are from a real check we ran on August 24, 2026 for a Memphis roofer with 1,118 five-star reviews. Yours will look exactly like this — with your name in the answers, or someone else’s.
The four numbers at the top of every report. These are a Memphis roofer’s, with 1,118 five-star reviews.
Unbranded, by assistant: ChatGPT 1 of 4 · Claude 2 of 4 · Gemini 0 of 4.
Every business the assistants recommended on the four unbranded questions, and how often. Same check.
Eight businesses came up as often or more. Not one of them has more reviews.
| Question a homeowner asked | ChatGPT | Claude | Gemini |
|---|---|---|---|
| Unbranded · the customer doesn’t know you yet | |||
| RecommendationWho are the best roofing contractors in Memphis for a full roof replacement? | Named · #1 | Named · #1 | Not named |
| Problem describedMy roof is sagging and there are water stains on the ceiling after the last storm — who should I call in Memphis? | Not named | Named · #3 | Not named |
| Problem describedWho do I call in Memphis if my gutters are pulling away from the roofline? | Not named | Not named | Not named |
| RecommendationWhich Memphis roofing company is best for insurance claims after hail damage? | Not named | Not named | Not named |
| Branded · they already have your name | |||
| Trust checkIs [the roofer] a legitimate and trustworthy company to hire in Memphis? | Named | Named · #1 | Named |
| Trust check[The roofer] vs Tiger Roofing in Memphis — which one for a storm damage repair? | Named · #1 | Named · #1 | Named · #1 |
| BrandWhat are people saying about [the roofer] in Memphis? | Named · #1 | Named · #1 | Named · #1 |
| ServiceDoes [the roofer] handle roof repairs or only full replacements? | Named · #1 | Named · #1 | Named · #1 |
| Score | 15 of 24 named · unbranded 3 of 12 · branded 12 of 12 | ||
#n = position among the businesses recommended · Not named = the answer went to someone else. Business name withheld; everything else is verbatim.
1,118 five-star reviews — and when a stranger asked, the assistants named someone else 9 times out of 12. When the customer already had the name, all three found it, every time. That gap — found by name, missed by need — is what your report measures. It’s also the gap your next customer falls through.
Google gave your customer ten links and let them choose. An AI gives them one name and moves on. Either it’s yours or it’s someone else’s — and until you check, you’re guessing.
The name the AI picks isn’t the business with the biggest ad budget or the prettiest website. It’s the one the AI can read — the one whose reviews, services and service area are laid out in a form a model can quote with confidence.
That Memphis roofer had more reviews than anyone who beat them. It didn’t matter. The assistants quoted what they could read, and what they could read belonged to ContractingPRO.
Which is why ranking on Google is not what gets you named. What answer engine optimization is →
who’s the best roofer in Memphis?
Based on local reviews, I’d recommend ContractingPRO. Customers consistently mention fast response, fair pricing, and clean work.[1]
[1] their reviews — structured so the AI could read them
Reconstructed from the same check: asked for a roofer in Memphis, ChatGPT named ContractingPRO. The roofer we ran it for was not in the answer.
Three questions, asked thousands of times a day in your service area. Every one of them is answered by a name. Your report runs all three — with your trade and your city — and tells you whose name it was.
Best HVAC company in [city]
Top-rated plumber near me
The user wants the AI to do the curation Google used to force them to do themselves. They expect one to three names — not a list of ten links.
My AC is leaking water onto the floor, who should I call?
There's a tree down on my roof, who can come out today?
They describe the symptom; the AI infers the category. People no longer search “HVAC repair” — they describe what's actually wrong.
Is [Business Name] reliable?
Should I use [Company A] or [Company B]?
This happens after the AI surfaces a name, when the user wants to verify before calling. Whoever has the cleanest, most structured review data wins this step.
You will never hear these questions being asked. The report is the only way to read the answers.
Your reviews are already the most trusted signal an AI has. We publish them as a structured record the models can read, on a site you own, and re-run your check every month so you watch the number move. $49.99/month, 14-day money-back guarantee.
But nobody should buy that on faith. Get the report. If every assistant already names you, we’ll say so and you’re done. If they don’t, you’ll know exactly who they name instead — in writing, a few minutes from now.