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Free · recorded · watch now

Webinars for owners who are good at the work and done with the marketing.

Slides and Gus’s voice, about half an hour each. No registration, no replay window, no card. Each one teaches for most of its length and shows you how we can do it with you at the end.

01 · The library

Pick the one that sounds like your week.

01 · 30 min · Owner-operators of heating and air companies

The Driveway Decision

How top HVAC companies close at higher prices before the tech even knocks. Without discounting.

  • Where the job is actually decided, and why the living room is too late
  • The one line your office adds to two text messages it already sends
  • Why homeowners take the safest quote, not the cheapest, and how safety gets proven by strangers
02 · 30 min · Owner-operators of home-service companies still buying shared leads

The $20 Lead Lane

How to get exclusive leads from ChatGPT and Google for less than one shared lead. Without buying shared leads.

  • Where leads actually come from now, and why the platforms are standing between you and them
  • The one page that gets you into the assistant's answer, built for you
  • What it costs against one shared lead and one booked job
03 · 30 min · Owner-operators of home-service companies with good reviews the assistants never mention

The Second Witness

How to become one of the few local businesses AI actually recommends. Without an SEO agency.

  • Why the assistant ignores rank, and what it reads instead
  • The second witness: what it is and who builds it (it isn't you)
  • Why a nine-truck company can beat a ninety-truck company in the answer
04 · 30 min · Owner-operators of home-service companies who are done with the lead platforms

The Private Road

How contractors are replacing Angi, HomeAdvisor and Thumbtack with one page. Without Google Ads.

  • What the platforms actually sell, and who they sell it to
  • The one page that gets homeowners to you without the toll
  • The ninety-day run-both plan, with the report you'll use to decide
05 · 30 min · Owner-operators of home-service companies with hundreds of happy customers and a phone that only rings when they pay

The Silent Army

You already have an army of salespeople. Activate them with one URL. Without awkward review-begging.

  • Where your referrals go, and why nobody can find them
  • How a referral written down becomes a referral to everyone, including the AI
  • Why one rally point beats six scattered review sites
06 · 30 min · Owner-operators of home-service companies whose whole online presence is one Google profile

The Second Door

What happens the day Google suspends your Business Profile, and the backup that keeps the phone ringing.

  • Why Google is one landlord, and what the assistants read instead
  • The second door: what it is and why nobody can suspend it
  • What a suspension actually costs, and why the weeks are the bill
07 · 30 min · Sales managers

The Warm Handshake

The one link that closes the job before you even pitch. Two templates, one line, done at lunch.

  • Where the job is decided, and why the door is too late
  • The two templates, word for word
  • Why they tap a link that looks like a review site and ignore one to your website

Rather see the whole argument in nine minutes? Watch the video. Ready now? Get started.